AR/VR

Once considered just toys and gimmicks, virtual reality and augmented reality have matured into powerful, flexible tools with practical applications across a range of industries.

Virtual Reality (VR) is a fully-artificial environment, into which the user is fully immersed. This can be achieved with a dedicated room and projectors, specialist headsets – or, increasingly, the use of a modern smartphone and an adaptor to create a headset. Mainstream VR products include the Oculus Rift, HTC Vive, Samsung Gear VR and Google Cardboard (a cardboard headset designed to hold a Google smartphone).

Augmented Reality (AR) is a more recent development, and is the overlaying of virtual objects on the real world. This can be achieved with a specialist headset or glasses, which project images into the eye or onto a semi-transparent screen in front of the eye, while leaving the user’s view of the real world unimpaired – or with a smartphone, using its camera to capture ‘reality’, then displaying this image overlaid with virtual objects on the screen. (Technologies such as the ‘Heads Up Display’ in aircraft are also AR.) AR products include the now-discontinued Google Glass, Microsoft HoloLens and the Magic Leap One. In the consumer space, the smartphone game Pokémon Go is one of the most popular examples of AR software in the world.

With advances in screen resolution and processing power, virtual reality is becoming more mainstream by the day. Below are some proven examples of VR technology – but Injazat can work with enterprises in any sector to scope out and develop their own VR application.

Injazat produces VR content that can revolutionise the classroom experience – whether that classroom is in a school, university or an enterprise.

Our VR learning content can make lessons more immersive and more engaging, while giving students insights into subjects that would not be possible using conventional learning tools.

For enterprises, we can produce bespoke virtual experiences designed to train staff more effectively, and in a unique and impactful way.

VR’s immersive nature, combined with the potential of high-resolution 3D medical imaging technologies, can allow doctors and other medical practitioners to see inside their patients like never before. This revolutionary technology can help doctors understand patient needs, plan for surgery and gain a deeper understanding of human anatomy.

And before trainee doctors even set their hands on a scalpel, virtual reality can dramatically improve the quality of surgical and equipment training.

The rise of augmented reality has been swift, and the technology’s potential is still being explored. If you think AR could have a place in your business, Injazat can help bring your idea from the drawing board to (augmented) reality.

AR brings new insight into the manufacturing process and can help companies improve productivity and quality control. Using technologies such as the ‘Digital Twin’ – where a virtual model of an object or machine is displayed over the real version – manufacturing professionals can get real-time assistance from AR tools. This can reduce human error, save time and dramatically increase efficiency.

Augmented reality applications are ideally suited for visitors to a city or tourist attraction. Using their smartphones, visitors can explore a space with AR enhancements, for example helping them to identify landmarks, learn more about an exhibit or building, or find the way to their next stop.

Offering a custom-made AR app can both help improve your visitors’ experience, and enhance your image as a world-class destination.